Who The Unbothered are
The Unbothered are high-achieving Black women — founders, executives, and creatives — who have decided their joy, their rest, and their pleasure are non-negotiable. They invest intentionally in their homes, their rituals, their everyday experiences, and the quality of their ordinary life.
They are not impulse buyers. They are considered, loyal, and deeply influenced by brands that feel like they belong in their world — not brands that are simply trying to reach them.
- Home goods, candles, linen, and tactile everyday luxury
- Seasonal ingredients, kitchen tools, and beautiful tableware
- Analog activities — books, journals, craft supplies, puzzles
- Wellness and self-care that centers pleasure over performance
- Fashion and accessories that feel intentional and elevated
- Travel, experiences, and anything that makes ordinary life feel rich
How we work together
Custom Collaboration
Dedicated ShopMy Feature
The Collection Insert
The Monthly Staples Feature
The Slow Pour Podcast
About Latesha Lynch
Latesha Lynch is the founder of Banked & Balanced — a lifestyle brand, mail club, and community built specifically for Black women living beautifully on their own terms. She is a Wanderer with a Nester wing, a storyteller, and the creator of The Unbothered world.
Through the monthly Collection, The Slow Pour podcast, and a growing community of women who have decided their joy comes first, Latesha has built a brand defined by specificity, intention, and cultural resonance. Her audience doesn't just follow — they belong.
She is based in Atlanta, Georgia.
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Occasionally — if the brand genuinely fits The Unbothered world and serves our audience with integrity. When in doubt, submit an inquiry and we'll let you know if it's a fit.
Can small or indie brands partner with Banked & Balanced?
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Can small or indie brands partner with Banked & Balanced?
Partnership investments vary by placement and scope. We'll discuss specifics once we've reviewed your inquiry and confirmed alignment.
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Can small or indie brands partner with Banked & Balanced?
We respond to all inquiries within 5 business days. If you haven't heard from us after that, feel free to follow up at hello at bankedandbalanced dot com
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Can small or indie brands partner with Banked & Balanced?
Gifted product alone is not a partnership. All brand placements are compensated. We are happy to receive product samples as part of the vetting process before a paid partnership is confirmed.
Do you work with brands outside the lifestyle and home goods space?
Do you have a minimum budget requirement?
How long does it take to hear back?
Do you accept gifted product in exchange for coverage?
Can small or indie brands partner with Banked & Balanced?
Yes — and some of our favorite partnerships are with small brands that belong deeply in The Unbothered world. Budget size is less important than brand fit.
